Tuesday, March 27, 2018

William Collins, Wyckoff, NJ Professional: Building a Successful Mobile Marketing Campaign

As William Collins, longtime Wyckoff, NJ marketing pro knows, any modern-day marketing campaign must be prepared for mobile interface. A campaign which isn’t mobile-friendly faces the real possibility of failure right from the word go, making it essential to incorporate an effective mobile aspect into your outreach effort.

As William Collins of Wyckoff, NJ knows, mobile-based marketing should be:

Mobile-responsive

As most purchases are made online these days, and a vast majority of those are made through one’s handheld device, it’s important to make sure your site is accessible, simple and intuitive for the mobile user. Reducing hassles and simplifying information is key.
Incentivized


One of the best ways to engage your mobile customer is through the use of easy-to-find deals and coupons on your mobile platform. Such mobile-based promotions can provide instant and effective calls-to-action.

Mobile payment friendly

Making transactions easy and intuitive can improve the rate at which sales are completed. Removing barriers and obstacles during the payment process is essential.


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