William Collins of Wyckoff, NJ: What is SEM?

William Collins, an experienced and knowledgeable Wyckoff, NJ marketing consultant, knows the concept of SEM (Search Engine Marketing) well, and has incorporated SEM techniques into marketing strategies on the behalf of numerous clients throughout his career.

So, what goes into SEM? An often complicated concept, as William Collins of Wyckoff, NJ knows, though there are several key components that, traditionally at least, have been associated with or fall under the SEM umbrella over the past few years.

Google AdWords

The terms “Google AdWords” and “paid search” are quite often interchangeable, though both can safely be qualified as a key component of modern SEM strategy. Google AdWords is essentially paid advertising, which automatically thrusts the brand to the top of search pages during certain search queries.

SEO

SEO, or Search Engine Optimization, is often considered a more organic component of SEM, as it involves the optimization of brand content and footprint by the marketer or business manager themselves.

Suggested Read: William Collins Wyckoff NJ- Common Mistakes in SEO