William Collins, Wyckoff, NJ Marketing Professional: What Goes into a Great Email Marketing Campaign?

William Collins, an expert marketing professional in Wyckoff, NJ, works on providing each client the multi-tiered, comprehensive marketing strategies and execution they need to stay ahead of the competition. One aspect of marketing he makes use of is email marketing, an often powerful way to keep customers connected and in tune with your brand.

A professional of the Wyckoff, NJ-based BC2 Partners, WilliamCollins understands the potential of email marketing to obtain and maintain customer loyalty, though he also knows how important it is to exercise caution and employ strategy when designing an email campaign. When building an email marketing strategy, it’s important to:

• Build a List:- Building an email list is important, as is addressing the client’s questions when requesting their addition to that list.

• Providing Instructions:- Many ISPs block unknown emails automatically. To avoid this, it’s often necessary to include instructions in your email so as to bypass the customer’s pre-existing email filters effectively.